Enclosing characters in single quotes (`'') preserves the literal value of each character within the quotes. A single quote may not occur between single quotes, even when preceded by a backslash.
Enclosing characters in double quotes (`"') preserves the literal value of all characters within the quotes, with the exception of `$', ``', and `\'. The characters `$' and ``' retain their special meaning within double quotes (*note Shell Expansions::). The backslash retains its special meaning only when followed by one of the following characters: `$', ``', `"', `\', or `newline'. Within double quotes, backslashes that are followed by one of these characters are removed. Backslashes preceding characters without a special meaning are left unmodified. A double quote may be quoted within double quotes by preceding it with a backslash.
The special parameters `*' and `@' have special meaning when in double quotes (*note Shell Parameter Expansion::).